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Why tech products should be designed alongside psychologists

Juan Manuel Contreras, Ph.D.
7 min readMar 25, 2022

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This essay was published by The Decision Lab on March 24, 2022.

Technology has drastically changed how we behave and what we feel and think. Every day, the first and last thing most of us do is check our phones. Sounds and vibrations from our phones distract us dozens of times a day. Phones and computers mediate a lot of our social interaction: Zoom meetings are not just for work, but personal events from baby showers to funerals.

Our social media feeds not only move our moods temporarily, but they also change how we view and how much we like ourselves. Technology also impacts the choices we make, from our shopping decisions (e.g., Uber can deter us from buying a car) to our political beliefs (e.g., YouTube can radicalize us into white supremacy).

Technology changes human behavior, emotion, and cognition, despite being largely built or designed by technologists without a background in psychological science ( the term I’ll use to refer to the scientific study of human psychology, not the therapeutic practice of counseling) and whose jobs don’t explicitly involve applying or conducting psychological science.

Many of these technologists are scientists — e.g., data scientists building statistical models to predict human behavior. For example, about 18,000 employees

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Juan Manuel Contreras, Ph.D.
Juan Manuel Contreras, Ph.D.

Written by Juan Manuel Contreras, Ph.D.

Bolivian-American trained in cognitive neuroscience but working in applied science. Retired bassist and aspiring essayist. Trying to live in the here and now.

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